Search

Quick Links

Follow Us

Recently Added Campaigns

Stay up to Date

Disney Uses In-Game Advertising to Promote New Film ‘Thor: The Dark World’

Facebook
Twitter
LinkedIn
Reddit
WhatsApp
Starting October 24th, 2013 and running until November 3rd, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Walt Disney Studios, one of the most successful film companies in the World.

The campaign promoted the blockbuster film called ‘Thor: The Dark World’, which is scheduled for release on October 30th, 2013. The film is a sequel to the hit 2011 film titled ‘Thor’, and is the eighth instalment in the Marvel Cinematic Universe.

The in-game advertising campaign geo-targeted the Portuguese market, and was planned by our talented friends at Carat Portugal. It was decided that we’d deliver the campaign inside of our highly popular soccer video games, due to the extensive reach of this genre and its ability to resonate with Portuguese movie-goers.

Using our proprietary dynamic in-game advertising network, we were able to deliver the ads in real-time, and ensure the adherence of a strict time-sensitive delivery schedule.

As you can see from the above screenshot, the ads were situated throughout virtual soccer stadiums, on both billboards and pitch-side hoardings. All of which are locations that you’d expect to see advertisements while going to a real live soccer match, or while watching professional soccer on television.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!: http://www.rapidfire.com/contact-us/

News

Categories

Latest News

Connect with Us

Contributors

Jordan L. Howard

Jordan L. Howard

Co-Founder & CEO @ RapidFire Inc.

Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE

All Posts »
RapidFire Inc.

RapidFire Inc.

RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.

All Posts »
Danielle Z.

Danielle Z.

Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.

All Posts »
Janelle Cairns

Janelle Cairns

Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.

All Posts »

RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do for Your Company!

RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do
for Your Company!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

Search

Quick Links

Follow Us

Recently Added Campaigns

Stay up to Date