Are you a digital media buyer looking for an effective way to reach consumers? Are you considering video games as an advertising channel, but not sure how in-game advertising works or how to execute a campaign? – Then check out RapidFire’s newly released animated explainer video! The video, which can also be found here (https://www.youtube.com/watch?v=nHzuOVBbNmQ), provides a clear overview of both our company and how the RapidFire technology works to deliver real-time advertising inside of video games. RapidFire is the only network in the World that allows brands and media buyers to advertise inside of AAA video games in a way that’s real-time and scalable. The days of time-consuming and complicated product placement campaigns are over! To learn more about RapidFire or to start a campaign, contact us today at: http://www.rapidfire.com/contact-us info@rapidfire.comhttps://www.rapidfire.com/wp-content/uploads/2014/05/RapidFire_Explainer_Video_Final.mp4

What many people might not know, is that there are a few types of in-game advertising. The two most prominent types are ‘dynamic in-game advertising’ and ‘static in-game advertising’. In this blog post, we’ll take a look at how these two types of in-game advertising drastically differ from one another in the amount of preparation time needed in order to launch an ad campaign. Dynamic in-game advertising is the type of in-game advertising that can be implemented, updated, or changed in real-time. It popularly takes the form of placements such as billboards, posters, and hoardings situated throughout a 3D video game environment. There is virtually no lead time involved with dynamic in-game advertising – once a client signs a booking order and sends over their ad banners/creatives, then the ads can get delivered into a game environment immediately. There is absolutely no development or programming needed at all for a

If you were to ask the average person how they would envision a typical Gamer, most people would conjure-up an image of a lonesome teenager playing 24/7 in his parent’s basement. If you have the same vision as above, we’re sorry to disappoint you, but it’s completely wrong. What most people don’t realize is that average gamer is actually 30 years old, has a full time job, and enjoys a household income of over $40 000/year. With respect to gender, 55% are males and 45% are females. That being said though, there are still plenty of pre-teen and teen gamers, which are easily reachable via advertising. Now to the hard facts: Did you know that 43% of gamers see more value in spending on video games than on DVD’s, movie tickets or music? It’s been widely reported in the past couple years that the video game industry is now the

With an estimated 30 million gamers in the UK, video games provide an effective and creative advertising channel to reach consumers. One issue though for many brands and media buyers is not knowing how to execute an in-game advertising campaign, or in a broader sense, not knowing the various types of in-game advertising. Most people visualize advertising inside of video games as strictly hard-coded or product placement, but this is just one of several types of in-game advertising. Did you know that you can actually run a real-time advertising campaign inside of video games, just like any other digital channel, using nothing more than standard IAB creatives? Let’s take a look at the three types of in-game advertising below. Dynamic In-Game Advertising (aka DIGA) The newest, and by far the most popular type of in-game advertising, DIGA allows media buyers to purchase real-time and geo-targeting capable advertising inside of video

Dynamic In-Game Advertising (DIGA) is a really unique and effective advertising channel, as it allows for a wide variety of targeting and delivery options. Did you know that DIGA supports geo-targeting, day-parting, and frequency capping? – That’s right, almost all the same functionalities that you can find with most other online display advertising channels. One of the lesser known but equally important capabilities of dynamic in-game advertising, is that media buyers can actually strategically age target their ads. This targeting method is not achieved within the ad server, as is the case with the latter, but by utilizing the Entertainment Software Rating Board (ESRB) which applies a rating to all commercial video games. Common ESRB ratings for video games include ‘E’ for Everyone, ‘T’ for Teen, and ‘M’ for Mature. By knowing the ratings of each of the video games in our in-game advertising network, we’re able to determine which

The latest eighth generation video game console to be announced is the Xbox One, which came from Microsoft on May 21st, 2013. The announcement was one of the most highly anticipated events in video game history, as many predict the Xbox One being the industry leading console over the competing PlayStation 4 and Nintendo Wii U. Little has been revealed thus far about the Xbox One’s capabilities when it comes to video games, as most of the details released have been around the Xbox One’s hardware and more general functionalities. That being said, we’ve been able to identify a few areas that may affect the future of dynamic in-game advertising. Various sources have indicated that the Xbox One will require a constant 24 hour internet connection, in order to play video games or utilize the console. A constant internet connection means that we’ll most likely see more online multiplayer games