Disney Uses In-Game Advertising To Promote The 2016 Film ‘Pete’s Dragon’
During the summer of 2016, RapidFire ran a dynamic in-game advertising (DIGA) campaign for Disney, promoting the 2016 remake of the…
During the summer of 2016, RapidFire ran a dynamic in-game advertising (DIGA) campaign for Disney, promoting the 2016 remake of the…
Maxony Media becomes exclusive seller of RapidFire’s in-game advertising inventory in Turkey Vancouver, BC – May 26, 2015: RapidFire, the industry’s leading in-game advertising network, is pleased to announce today an important partnership in which Maxony Media will exclusively sell RapidFire’s dynamic in-game advertising inventory in the Turkish market. The partnership marks the first time ever, that brands and media buyers in Turkey can advertise inside of console and computer video games in a way that’s both measurable and scalable. RapidFire’s technology allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life. The dynamic in-game advertising can also be geo-targeted, which enables RapidFire to control ad delivery based on countries, states, or cities. So a gamer
RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable…
RapidFire acquires IGA Worldwide’s technology for streaming real-time ads inside of console and computer video games Vancouver, BC – May 27, 2014: RapidFire, the #1 in-game advertising network, announced today the acquisition of IGA Worldwide’s proprietary technology for delivering real-time advertisements inside of video games. IGA Worldwide’s technology, known as the Radial Network™, enables brands and advertisers to reach gamers playing AAA game titles across console, computer, and mobile video games. Advertisements are streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, buses, and posters – essentially any object where a gamer is likely to see an advert in real life. As part of the deal, RapidFire will take ownership of the Radial Network™ ad servers and software development kits (SDKs), and will immediately replace the pre-existing RapidFire in-game ad serving technology. From an advertising standpoint, the Radial Network™ has the following specs
Starting February 17, 2014 and running until March 31, 2014, RapidFire ran the dynamic in-game advertising (DIGA) campaign for Mountain Dew, promoting the action sports event called ‘The Dew Tour’ DIGA is the type…
Starting January 6th, 2014 and running until January 31st, 2014, RapidFire ran the dynamic in-game advertising (DIGA) campaign for McDonald’s, promoting the ‘Big Mac Hunt’ in Germany. DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. Dynamic in-game ads are commonly featured on billboards, hoardings, and posters situated throughout game’s virtual 3D environment. Not only is McDonald’s well-known for being the World’s largest chain of hamburger fast food restaurants, but they’re also well known for being one of the most innovative and effective advertisers of any brand in the World. It comes to no surprise then, that they’ve jumped on board with RapidFire’s renowned platform for advertising inside of video games. McDonald’s ‘Big Mac Hunt’ campaign promoted a fun activity across Germany where people could scan QR codes on various adverts such as TV commercials, Bus Stops, etc, for a
Co-Founder & CEO @ RapidFire Inc.
Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE
RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.
Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.
Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.