FAQs

Frequently Asked Questions

Does RapidFire offer an Agency Discount?

Yes. RapidFire maintains strong relationships with many of the top media buying agencies in the World. For our Dynamic In-Game Advertising service that operates on a CPM model, we normally offer anywhere between a 12-20% agency discount, depending on factors like impression volume purchased or overall quantity of campaigns booked.

We have a Time Sensitive Campaign, can In-Game Advertising accommodate for this?

You bet! Depending how tight you are for time, we often suggest Dynamic In-Game Advertising. This form of in-game advertising can be compared to online/digital advertising with regards to lead-time and execution. With the prevalence and technology associated with online gaming these days, all we really need from you are your banners, and we can pluck them in and out at will, in some of the biggest video game titles on the Xbox One, PS4, or Steam/PC platforms.

How much does In-Game Advertising Cost?

We often get this one line question from potential advertisers. The answer is that it really depends on the type of in-game advertising service (we offer several types of in-game advertising options). With Dynamic In-Game Advertising for example, you’ll be looking at a CPM based price model. Whereas with Static In-Game Advertising and Advergaming, you’ll be looking at predominantly flat-fee price models. Please reach out and request our Media Kits & Sales Decks for a more detailed breakdown of rates and pricing.

Is Geo-Targeting (targeting by location) an option with In-Game Advertising?

It’s definitely an option with Dynamic In-Game Advertising (DIGA). Since DIGA is delivered to gamers playing online with an active internet connection, we can differentiate and deliver ads to certain IP Addresses. This allows us to geo-target by continent, country, and city!

Is In-Game Advertising right for Our Company?

Great question, and you’d be surprised at how effective in-game advertising can be for companies coming from a wide-variety of industries. If your target demographic is between the ages of 8-35, chances are we can offer a solution for you. Even if you’re demographic is outside of the aforementioned age range…perhaps aged 50+…even these folks play games too, and we have the ability to reach them!

What kind of Campaign Reporting and Statistics do you offer?

The answer really depends on which type of in-game advertising you choose. Dynamic In-Game Advertising (DIGA) has the most options when it comes to reporting and statistics. With DIGA, it’s possible to track and report on impressions, unique players, ad views, and number of other metrics. We can also support 3rd-Party 1×1 tracking tags for independent impression verification.

Do you require Pre-Payment prior to campaign launch?

Good question and the answer is generally no. For most notable Media Buying Agencies & Brands, we invoice at the end of the month or after the campaign has been delivered (whichever comes first).

For more information on billing and invoicing best practices, make sure to familiarize yourselves with the IAB Standard Terms and Conditions for Interactive Advertising Version 3.0.