Disney / Marvel ‘Hero Up’ Campaign

Disney / Marvel
'Hero Up' Campaign

Advertiser: Disney Portugal
Campaign: Marvel Super Hero Toys
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Portugal

Working closely with Disney’s digital media agency in Portugal, we ran a highly targeted dynamic in-game advertising campaign promoting Marvel’s line of super hero toys for kids.

The campaign was geo-targeted to just the Portuguese market, and ran across several kid/teen themed video games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

Disney / Marvel
'Hero Up' Campaign

Advertiser: Disney Portugal
Campaign: Marvel Super Hero Toys
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Portugal

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More RapidFire
Campaigns

Check out some of our campaigns below,
and see what in-game advertising can do
for Your Company.

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

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