Advertising inside of video games that can be implemented, updated, or changed in real-time. It commonly takes the form of placements such as billboards, posters, and hoardings situated throughout a 3D video game environment.
Dynamic in-game advertising has a conveniently flat CPM rate across the entire network of games, and is a great solution for advertisers wanting to deliver a time sensitive promotion. The avenues of delivery will typically include hit video games for Console, Steam/PC, and Handheld platforms.
The RapidFire Network™ is a pioneering developer of dynamic in-game advertising software, founded in 2011. We also specialize in helping brands & media buying agencies to navigate through the complexities of using video games as an advertising channel.