Working closely with Volkswagen’s digital media agency in Canada, we ran an innovative dynamic in-game advertising campaign promoting the newly released Volkswagen Golf Sport GTI – which is an affordable & stylish compact car & family car packing a lot of punch.

The campaign was geo-targeted to just the Canadian market, and ran within numerous video games on Console, Steam, and PC platforms – with a particular emphasis on automotive & driving video games. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.