Advertising that is programmed directly into a video game, and is done so during the development / production stage of the game. Similar to product placement in films, static in-game ads are hardcoded into the environment or storyline of the game, and often allows players to interact with the advertisement in question.

Static In-Game Advertising can be created and implemented into a variety of video games, and is done so on a variety of game platforms – including Console, PC, Mobile, and Web platforms.