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Disney Uses In-Game Advertising To Promote The 2016 Film ‘Pete’s Dragon’

Disney Uses In-Game Advertising To Promote The 2016 Film ‘Pete’s Dragon’

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During the summer of 2016, RapidFire ran a dynamic in-game advertising (DIGA) campaign for Disney, promoting the 2016 remake of the animated film ‘Pete’s Dragon’.

DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. While gamers are playing with an active internet connection, the ads are streamed onto in-game objects like billboards, hoardings, and posters situated throughout a game’s virtual 3D environment.

The real-time capabilities of dynamic in-game advertising make it a perfect and innovative advertising channel for promoting DVD or theatrical film releases…because the ads can be taken in-and-out of video games and accommodate the typical 2-4 week duration of a Hollywood ad campaign.

Working closely with Disney’s media buying agency, we delivered the campaign across several blockbuster Console and Steam video games in our network – ensuring we strategically targeted games that were played primarily by a younger audience, in order to align with the target demographic of ‘Pete’s Dragon’. Additionally, using our proprietary ad serving technology, we were able to geo-target the campaign (based on a gamer’s IP address) to just the Portuguese market.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!: https://www.rapidfire.com/contact-us/

To see more of the Pete’s Dragon campaign, check out the full screenshot album on our Flickr page: https://flic.kr/s/aHskQdXMwj
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Jordan L. Howard

Jordan L. Howard

Co-Founder & CEO @ RapidFire Inc.

Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE

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RapidFire Inc.

RapidFire Inc.

RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.

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Danielle Z.

Danielle Z.

Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.

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Janelle Cairns

Janelle Cairns

Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.

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Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

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