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Avicii 'True' Album
Launch Campaign

Advertiser: Virgin EMI Records
Campaign: Avicii ‘True’ Album Launch
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting United Kingdom
Starting September 16th, 2013 and running until September 22nd, 2013, we ran a Dynamic In-Game Advertising campaign for the legendary music label Virgin EMI Records, a subsidiary of Universal Music Group.

The in-game ad campaign was promoting the launch of a new album called “True” by Swedish DJ Avicii. The campaign geo-targeted the UK, and ran in several hit video game titles across the Xbox 360, PlayStation 3, and PC platforms.

Avicii 'True' Album
Launch Campaign

Advertiser: Virgin EMI Records
Campaign: Avicii ‘True’ Album Launch
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting United Kingdom
Starting September 16th, 2013 and running until September 22nd, 2013, we ran a Dynamic In-Game Advertising campaign for the legendary music label Virgin EMI Records, a subsidiary of Universal Music Group.

The in-game ad campaign was promoting the launch of a new album called “True” by Swedish DJ Avicii. The campaign geo-targeted the UK, and ran in several hit video game titles across the Xbox 360, PlayStation 3, and PC platforms.

Other RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do for Your Company.

More RapidFire
Campaigns

Check out some of our campaigns below,
and see what in-game advertising can do
for Your Company.

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

Search

Quick Links

Follow Us

Recently Added Campaigns

Stay up to Date