Starting September 16th, 2013 and running until September 22nd, 2013, we ran a Dynamic In-Game Advertising campaign for the legendary music label Virgin EMI Records, a subsidiary of Universal Music Group.

The in-game ad campaign was promoting the launch of a new album called “True” by Swedish DJ Avicii. The campaign geo-targeted the UK, and ran in several hit video game titles across the Xbox 360, PlayStation 3, and PC platforms.