Avicii ‘True’ Album Launch Campaign

Avicii 'True' Album
Launch Campaign

Advertiser: Virgin EMI Records
Campaign: Avicii ‘True’ Album Launch
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting United Kingdom

Starting September 16th, 2013 and running until September 22nd, 2013, we ran a Dynamic In-Game Advertising campaign for the legendary music label Virgin EMI Records, a subsidiary of Universal Music Group.

The in-game ad campaign was promoting the launch of a new album called “True” by Swedish DJ Avicii. The campaign geo-targeted the UK, and ran in several hit video game titles across the Xbox 360, PlayStation 3, and PC platforms.

Avicii 'True' Album
Launch Campaign

Advertiser: Virgin EMI Records
Campaign: Avicii ‘True’ Album Launch
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting United Kingdom

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and see what in-game advertising can do
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RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

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