Working closely with Dell’s digital media agency, we ran a highly targeted dynamic in-game advertising campaign for the launch of the innovative & new Alienware Alpha Desktop PC/Console hybrid. Alienware is a hugely successful subsidiary of Dell, specializing in high-end & powerful PCs tailored towards gamers.

The campaign was geo-targeted to just the United Kingdom (UK) market, and ran across various video games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.