Back in 2013 we ran a dynamic in-game advertising campaign for Red Bull, raising brand awareness and promoting the ‘Red Bull X-Fighters’ tour.

The Red Bull X-Fighters was a freestyle motocross stunt competition running between 2001-2017. During its run, it was the most popular freestyle motocross event in the world, with a 15-year plus history and more than 50 events on six continents. The in-game advertising campaign was a multi-week promotion, targeting a variety of hit Console & Computer video games across the RapidFire Network.