Working closely with the media agency for McDonald’s Germany, we ran a dynamic in-game advertising campaign promoting the McDonald’s Hamburger Royal Käse – aka in English, the McDonald’s Royal Cheese Burger – which is a huge hit on the McD’s menu in Germany.

The campaign was geo-targeted to just the German market, and ran across various video games on Console, Steam, and PC platforms…with a heavy emphasis on sports video games which appeal to a wide range of ages and genders. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.