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McDonald's Hamburger
Royal Käse Campaign

Advertiser: McDonald’s Germany
Campaign: McDonald’s Hamburger Royal Käse
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Germany
Working closely with the media agency for McDonald’s Germany, we ran a dynamic in-game advertising campaign promoting the McDonald’s Hamburger Royal Käse – aka in English, the McDonald’s Royal Cheese Burger – which is a huge hit on the McD’s menu in Germany.

The campaign was geo-targeted to just the German market, and ran across various video games on Console, Steam, and PC platforms…with a heavy emphasis on sports video games which appeal to a wide range of ages and genders. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

McDonald's Hamburger
Royal Käse Campaign

Advertiser: McDonald’s Germany
Campaign: McDonald’s Hamburger Royal Käse
Service: Dynamic In-Game Advertising (DIGA)
Price Model: CPM
Targeting Strategy: Geo Targeting Germany
Working closely with the media agency for McDonald’s Germany, we ran a dynamic in-game advertising campaign promoting the McDonald’s Hamburger Royal Käse – aka in English, the McDonald’s Royal Cheese Burger – which is a huge hit on the McD’s menu in Germany.

The campaign was geo-targeted to just the German market, and ran across various video games on Console, Steam, and PC platforms…with a heavy emphasis on sports video games which appeal to a wide range of ages and genders. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

Other RapidFire Campaigns

Check out some of Our Campaigns below,
and see what in-game advertising can do for Your Company.

More RapidFire
Campaigns

Check out some of our campaigns below,
and see what in-game advertising can do
for Your Company.

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World,
Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what
we have to offer, we’re standing by and ready to assist!

Want To Advertise With Us?

RapidFire can help you connect with one of the largest audiences in the World, Video Games. To start a campaign, or to request our Media Kit, or to simply learn more about what we have to offer, we’re standing by and ready to assist!

Search

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Recently Added Campaigns

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