RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable…

RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable…

Maxony Media becomes exclusive seller of RapidFire’s in-game advertising inventory in Turkey Vancouver, BC – May 26, 2015: RapidFire, the industry’s leading in-game advertising network, is pleased to announce today an important partnership in which Maxony Media will exclusively sell RapidFire’s dynamic in-game advertising inventory in the Turkish market. The partnership marks the first time ever, that brands and media buyers in Turkey can advertise inside of console and computer video games in a way that’s both measurable and scalable. RapidFire’s technology allows advertisements to be streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, bus stops, and posters – essentially any object inside of a game where a player is likely to see an advert in real life. The dynamic in-game advertising can also be geo-targeted, which enables RapidFire to control ad delivery based on countries, states, or cities. So a gamer

RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable…

RapidFire’s in-game advertising technology will allow Miniclip to monetize ad space inside of its online games, in a way that’s measurable…

RapidFire acquires IGA Worldwide’s technology for streaming real-time ads inside of console and computer video games Vancouver, BC – May 27, 2014: RapidFire, the #1 in-game advertising network, announced today the acquisition of IGA Worldwide’s proprietary technology for delivering real-time advertisements inside of video games. IGA Worldwide’s technology, known as the Radial Network™, enables brands and advertisers to reach gamers playing AAA game titles across console, computer, and mobile video games. Advertisements are streamed in real-time inside of a video game’s 3D environment on objects such as billboards, hoardings, buses, and posters – essentially any object where a gamer is likely to see an advert in real life. As part of the deal, RapidFire will take ownership of the Radial Network™ ad servers and software development kits (SDKs), and will immediately replace the pre-existing RapidFire in-game ad serving technology. From an advertising standpoint, the Radial Network™ has the following specs