Earlier today, RapidFire became an official member of IAB Canada (Internet Advertising Bureau of Canada).

According to its website, IAB Canada is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and Video Game Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space.

As a new member of IAB Canada, RapidFire plans to further expand its in-game advertising reach and services in the Canadian market. We also plan to utilize our membership to take advantage of the many invaluable resources, events, and courses that are offered for IAB Canada members.

Additionally, knowing that RapidFire is a proud member of IAB Canada also ensures that we abide by the various guidelines and standards set forth by the organization. This should be an important factor for companies and media buyers to consider when choosing an in-game advertising network.

To learn more about IAB Canada, visit https://www.iabcanada.com.