HomeBlogParamount Pictures Uses Video Games to Promote ‘Bad Grandpa’

Paramount Pictures Uses Video Games to Promote ‘Bad Grandpa’

Starting October 28th, 2013 and running until November 20th, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Pictures, one of the top film companies in the World.

For those that don’t already know, DIGA is the type of in-game advertising that can be served in real-time inside of Console and PC video games. Dynamic in-game ads are commonly featured on billboards and posters situated throughout virtual 3D urban and sports environments.

The campaign promoted the smash-hit comedy film called ‘Jackass Presents: Bad Grandpa’, starring Johnny Knoxville as grandpa Irving Zisman. The movie takes a hidden camera format, which bares resemblance to films such as ‘Borat’ and ‘Bruno’. Bad Grandpa is now the fourth installment in the Jackass film series, and was released in theaters on October 25th, 2013.

Using our proprietary ad serving technology, we were able to geo-target the campaign (based on a gamer’s IP address) to the Australian market. Australia happens to be one of the largest geographic markets in our network, with regards to both ad impression and unique reach.

Working closely with Paramount’s media buying agency, MEC Australia, we delivered the campaign across nine of our blockbuster PC video game titles. We also age-targeted in the sense that we campaigned across specific games in our network that are rated ‘T’ for Teen or ‘M’ for Mature – with the goal of reaching a more mature audience, based on the film’s target demographic.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!:

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RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to deliver real-time and scalable advertising inside of Console & Computer video games.