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Starting February 17, 2014 and running until March 31, 2014, RapidFire ran the dynamic in-game advertising (DIGA) campaign for Mountain Dew, promoting the action sports event called ‘The Dew Tour’.

DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. Dynamic in-game ads are commonly featured on billboards, hoardings, and posters situated throughout a game’s virtual 3D environment.

Mountain Dew is one of the most well-known beverage brands in the World, with a target demographic that aligns very closely with the video game playing demographic. It comes to no surprise then, that they’ve jumped on board with RapidFire’s renowned platform for advertising inside of video games. For those that don’t already know, The Dew Tour is an action sports event & festival that features snowboarding, skateboarding, and BMXing among other exciting events. Participants compete to win bronze, silver and gold medals, as well as prize money.

Using our proprietary ad serving technology, we were able to geo-target the Mountain Dew campaign (based on a gamer’s IP address) to the South African market – raising awareness of the event as well as the Mountain Dew brand prior to the festivities arriving in South Africa. The RapidFire Network happens to have a significant reach in the South African market, with regards to both ad impression and unique gamers.

Working closely with Mountain Dew’s media buying agency, Omnicom Group, we delivered the campaign across several of our blockbuster PC and Console video game titles. One of the campaign’s many strengths, was the vibrant banners that were designed – the ads stood out in a positive way and were highly visible throughout the game environments.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!: https://www.rapidfire.com/contact-us/

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Jordan L. Howard

Jordan L. Howard

Co-Founder & CEO @ RapidFire Inc.

Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE

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Jordan L. Howard

Jordan L. Howard

Co-Founder & CEO @ RapidFire Inc.

Video Game Software, Tech, & Advertising Professional 🇨🇦
🎮 Gamertag: CoCaYNE

All Posts »
RapidFire Inc.

RapidFire Inc.

RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.

All Posts »
RapidFire Inc.

RapidFire Inc.

RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to advertising inside of AAA video games.

All Posts »
Danielle Z.

Danielle Z.

Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.

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Danielle Z.

Danielle Z.

Social Media & PR Coordinator @ RapidFire Inc. Danielle is also working towards her MBA at Simon Fraser University in Vancouver.

All Posts »
Janelle Cairns

Janelle Cairns

Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.

All Posts »
Janelle Cairns

Janelle Cairns

Account Coordinator & Ad Operations @ RapidFire Inc. Janelle is also quite the equestrian enthusiast, and even has her own horse named Valentine.

All Posts »

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Check out some of our campaigns below,
and see what in-game advertising can do
for your company

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I needed to work on my mental health through therapy, self-care, and lifestyle changes. It is important to note that while Lexapro can be highly beneficial, it is not a standalone solution for emotional well-being. Alongside medication, it is important to engage in other self-care practices, such as regular exercise, mindfulness techniques, and seeking support from a therapist or support group. This stems from a misunderstanding of how the medication works. Some common side effects include nausea, dizziness, and headaches, but these symptoms typically do not last long and do not cause any long-term harm. Psychological therapies, such as cognitive-behavioral therapy (CBT), are established methods for addressing the cognitive distortions and maladaptive behaviors that anxiety often brings. This action ensures a higher concentration of serotonin remains available in the brain, potentially improving mood and emotional state.



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Prioritizing self-care can greatly contribute to a smoother transition. Prozac, on the other hand, is a more broad-spectrum drug that can also affect other neurotransmitters like norepinephrine. Moreover, SSRIs can be prescribed to treat post-traumatic stress disorder (PTSD), by alleviating the severe stress and anxiety associated with traumatic memories. They may be able to adjust your dosage or switch you to a different medication. Lexapro can also lead to vivid dreams or nightmares. Supporting Adolescents on Their Mental Wellness JourneyWhen it comes to promoting mental wellness in adolescents, it is crucial to provide them with the necessary support throughout their journey. It is also important to monitor for more serious side effects such as increased anxiety or suicidal thoughts.



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