How the New PlayStation 4 (PS4) Will Affect In-Game Advertising
We’ve been getting asked quite frequently lately, how the new Sony PlayStation 4 will affect in-game advertising, and what opportunities would arise with regards to our services at RapidFire. We thought we’d address this in a short blog post. The PlayStation 4 is considered an eighth generation console, which makes it more powerful and advanced than the seventh generation consoles which include the Xbox 360, PlayStation 3, and Nintendo Wii. It will undoubtedly be a powerful piece of machinery, and will boast the following reported specs: Semi-custom accelerated processing unit (APU) developed by AMD in coordination with Sony The graphics processing unit (GPU) consists of 18 compute units to produce a theoretical peak performance of 1.84 TFLOP/s The PS4 will contain 8 GB of GDDR5 unified system memory with a maximum bandwidth of 176 GB/s, which is 16 times more than the PlayStation 3. If you’re not a technical person,