Are you a digital media buyer looking for an effective way to reach consumers? Are you considering video games as an advertising channel, but not sure how in-game advertising works or how to execute a campaign? – Then check out RapidFire’s newly released animated explainer video! The video, which can also be found here (https://www.youtube.com/watch?v=nHzuOVBbNmQ), provides a clear overview of both our company and how the RapidFire technology works to deliver real-time advertising inside of video games. RapidFire is the only network in the World that allows brands and media buyers to advertise inside of AAA video games in a way that’s real-time and scalable. The days of time-consuming and complicated product placement campaigns are over! To learn more about RapidFire or to start a campaign, contact us today at: http://www.rapidfire.com/contact-us info@rapidfire.comhttps://www.rapidfire.com/wp-content/uploads/2014/05/RapidFire_Explainer_Video_Final.mp4

What many people might not know, is that there are a few types of in-game advertising. The two most prominent types are ‘dynamic in-game advertising’ and ‘static in-game advertising’. In this blog post, we’ll take a look at how these two types of in-game advertising drastically differ from one another in the amount of preparation time needed in order to launch an ad campaign. Dynamic in-game advertising is the type of in-game advertising that can be implemented, updated, or changed in real-time. It popularly takes the form of placements such as billboards, posters, and hoardings situated throughout a 3D video game environment. There is virtually no lead time involved with dynamic in-game advertising – once a client signs a booking order and sends over their ad banners/creatives, then the ads can get delivered into a game environment immediately. There is absolutely no development or programming needed at all for a

If you were to ask the average person how they would envision a typical Gamer, most people would conjure-up an image of a lonesome teenager playing 24/7 in his parent’s basement. If you have the same vision as above, we’re sorry to disappoint you, but it’s completely wrong. What most people don’t realize is that average gamer is actually 30 years old, has a full time job, and enjoys a household income of over $40 000/year. With respect to gender, 55% are males and 45% are females. That being said though, there are still plenty of pre-teen and teen gamers, which are easily reachable via advertising. Now to the hard facts: Did you know that 43% of gamers see more value in spending on video games than on DVD’s, movie tickets or music? It’s been widely reported in the past couple years that the video game industry is now the