Working closely with the digital media agency for the US Air Force, we ran a highly targeted dynamic in-game advertising campaign helping raise awareness about exciting careers in the Special Ops field.

The campaign was an innovative and creative way to get the message out about recruitment – by targeting several relevant & popular video games across Console, Steam, and PC platforms. The ads were geo-targeted to just the US market, and were streamed in real-time over the internet, and could be found on billboards and posters situated throughout the virtual 3D game environments.