Working closely with Disney’s digital media agency in Australia, we ran an innovative dynamic in-game advertising campaign promoting the theatrical release of Thor: Ragnarok, the 3rd film in the Thor series, and the 17th film in the Marvel Cinematic Universe.

The campaign was geo-targeted to just the Australian market, and ran within numerous video games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.