One of the many magical things about in-game advertising, is that it allows brands to target a wide-ranging demographic. By targeting certain video games, advertisers have the ability to reach kids & teens only, or certain gender groups, or even the ability to reach adults by targeting more mature game titles.

With this in mind, Sky Television approached RapidFire with the goal of reaching a younger audience of Kids & Teenagers for the launch of their new TV Channel in New Zealand – ‘DisneyXD’ on channel 103. The campaign geo-targeted New Zealand, and strategically targeted the top children & teen video games across our network.