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The campaign geo-targeted several European countries, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
Working closely with Old Spice’s digital media agency, we ran a multi-week dynamic in-game advertising campaign for the ‘Captain’ fragrance, with a goal of raising awareness among Male European Teens and Young Adults.
The campaign geo-targeted several European countries, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.
The RapidFire Network™ is a pioneering developer of dynamic in-game advertising software, founded in 2011. We also specialize in helping brands & media buying agencies to navigate through the complexities of using video games as an advertising channel.
The RapidFire Network™ is a pioneering developer of dynamic in-game advertising software, founded in 2011. We also specialize in helping brands & media buying agencies to navigate through the complexities of using video games as an advertising channel.
