RapidFire Delivers In-Game Ad Campaign for McDonalds’ Big Mac Hunt Promo
Starting January 6th, 2014 and running until January 31st, 2014, RapidFire ran the dynamic in-game advertising (DIGA) campaign for McDonald’s, promoting the ‘Big Mac Hunt’ in Germany. DIGA is the type of in-game advertising that can be served in real-time inside of console and computer video games. Dynamic in-game ads are commonly featured on billboards, hoardings, […]
Why Gamers are the Perfect Audience for Advertising
If you were to ask the average person how they would envision a typical Gamer, most people would conjure-up an image of a lonesome teenager playing 24/7 in his parent’s basement. If you have the same vision as above, we’re sorry to disappoint you, but it’s completely wrong. What most people don’t realize is that […]
