IAB UK Research Shows In-Game Advertising Grew 30% from 2011-2013
Earlier this month, IAB UK (Internet Advertising Bureau United Kingdom) released a research study indicating that the entire digital advertising industry has grown by 12.5% to almost £5.5bn (appx $8.5Bn USD) since 2011. This barely comes as a surprise, as the digital advertising industry has been one of the fastest growing advertising channels over the […]
