Advertiser: Warner Bros. Records
Campaign: Muse ‘The 2nd Law’ Album Launch
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting the UK
Starting September 24th, 2012 and running until October 14th, 2012, we ran the dynamic in-game advertising campaign for Warner Bros. Records, one of the largest record labels in the World.
The campaign was promoting the album called ‘The 2nd Law’ by English band ‘Muse’. The campaign geo-targeted the UK, and ran across various games on the Xbox 360, PS3, and PC platforms.