Campaign: 2016 Golf GTI Launch
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa
Working closely with Volkswagen’s media agency, we planned and delivered a highly targeted in-game advertising campaign promoting the launch of the 2016 Volkswagen Golf GTI.
One of the goals of the campaign was to reach an audience of young adults (ages 18-35)…the prime demographic and potential customer base for the Volkswagen Golf GTI. The campaign also geo-targeted South Africa, and appeared primarily in Automotive & Sports video games to better reach the target demographic.Campaign Video