Advertiser: Virgin Records
Media Buyer: Mediacom London
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting the UK
Starting September 16th, 2013 and running until September 22nd, 2013, we ran the Dynamic In-Game Advertising campaign for the legendary Virgin Records, a subsidiary of Universal Music Group.
The campaign was promoting the album called “True” by Swedish DJ Avicii. The campaign geo-targeted the UK, and ran in Striker Superstars, one of the largest soccer games in the World.