Advertiser: Paramount Pictures
Campaign: Transformers: Age of Extinction (2014)
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Australia
Starting June 1st, 2014 and running until June 28th, 2014, we ran the Dynamic In-Game Advertising campaign for Paramount Pictures, promoting the fourth instalment of the blockbuster film franchise ‘Transformers: Age of Extinction’.
The campaign geo-targeted Australia, and ran across various PC and Console video games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video