Advertiser: Paramount Pictures
Media Buyer: MEC Australia
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Australia
Starting January 5th, 2014 and running until February 1st, 2014, we ran the Dynamic In-Game Advertising campaign for Paramount Pictures, promoting the supernatural horror film ‘Paranormal Activity: The Marked Ones’.
The campaign geo-targeted Australia, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.