Campaign: Super-Fast LTE
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Poland
Internet speed and reliability are of the utmost importance for video game players – a strong internet connection can make the video game playing experience so much more enjoyable. With this in mind, T-Mobile approached RapidFire with the goal of reaching video game players in an exciting and innovative way – through in-game advertising.
We ran a dynamic in-game advertising campaign for T-Mobile, highlighting a new high-speed internet plan they were offering in Poland called ‘50% faster LTE wireless internet’. The campaign was delivered in real-time, and ran across various video games on Console, Steam, and PC platforms.