Smith & Forge Hard Cider Campaign

HomeSmith & Forge Hard Cider Campaign

Campaign Description

Advertiser: Smith & Forge
Campaign: Hard Cider Launch
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting USA

MillerCoors, the parent company of Smith & Forge, approached RapidFire with the goal of wanting to reach young adults in a new and exciting way – through videos games.

We delivered a highly innovative and successful brand awareness campaign targeting gamers over 21, and served impressions across various hit games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

Campaign Video

Please Share

Other RapidFire Campaigns