Red Bull X-Fighters Campaign

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Campaign Description

Advertiser: Red Bull Energy Drink
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa

Starting June 4, 2013 and running until June 30, 2013, we ran the Dynamic In-Game Advertising campaign for Red Bull, the World’s largest energy drink producer and a global leader in innovative advertising.

The campaign was promoting the freestyle motocross (FMX) motorbike stunt competition, called ‘Red Bull X-Fighters’. The campaign geo-targeted South Africa only, and ran in various action and sports video games on Console and PC platforms.

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