Advertiser: Red Bull Energy Drink
Media Buyer: Carat Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting June 11th, 2014 and running until June 22nd, 2014, we ran the Dynamic In-Game Advertising campaign for Red Bull, promoting the ‘Red Bull Skate Arcade’ competition.
The campaign geo-targeted Portugal, and ran inside our Skateboarding and Snowboarding video games. The ads were delivered in real-time, and could be found on billboards, bus-stops, and posters throughout the virtual 3D game environments