Pete's Dragon (2016) Campaign

HomePete’s Dragon (2016) Campaign

Project Description

Advertiser: Walt Disney Pictures
Media Buyer: Havas Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal

Starting August 4th, 2016 and running until August 13th, 2016, we ran the Dynamic In-Game Advertising campaign for Disney, promoting the 2016 remake of the animated film ‘Pete’s Dragon’

The campaign geo-targeted Portugal, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

Campaign Video

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