Mountain Dew X-Men Campaign

HomeMountain Dew X-Men Campaign

Project Description

Advertiser: Mountain Dew
Media Buyer: Omnicom Group
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa

Starting May 12, 2014 and running until June 15, 2014, we ran the Dynamic In-Game Advertising campaign for Mountain Dew, promoting the co-marketing competition for the blockbuster film ‘X-Men: Days of Future Past’.

The campaign geo-targeted to South Africa, and ran across various PC and console games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.

Campaign Video

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