Advertiser: Mountain Dew
Campaign: The Dew Tour
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa
Starting February 17, 2014 and running until March 31, 2014, we ran the Dynamic In-Game Advertising campaign for Mountain Dew, promoting the sponsored extreme sports event called ‘The Dew Tour’.
The campaign geo-targeted to South Africa, and ran across various PC and console games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.