Advertiser: Hankook Tire
Media Buyer: McKinney
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Racing & Driving Games
Starting September 1st, 2012 and running until December 31st, 2012, we ran the In-Game Advertising campaign for Hankook Tire’s hit promotion “Great Hits 2012″. Hankook Tire is a World leading manufacturer of automotive tires. The campaign ran in Racing and Driving games only, for the Mobile and Flash gaming platforms.
With Dynamic In-Game Advertising, we were easily able to swap out creatives to accommodate a change in messaging from month-to-month, and we were able to provide highly detailed impression and click reporting for the campaign.