Media Buyer: Console Media
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa
Starting March 1st, 2016 and running until April 30th, 2016, we ran the Dynamic In-Game Advertising campaign for Coca-Cola, using image creative that corresponded with Coca-Cola’s hit promotion ‘Taste the Feeling’.
The campaign geo-targeted South Africa, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.