Advertiser: Walt Disney Studios
Media Buyer: Carat Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting March 17th, 2014 and running until March 31st, 2014, we ran the Dynamic In-Game Advertising campaign for Walt Disney Studios, promoting the blockbuster film ‘Captain America: The Winter Solider’.
The campaign geo-targeted Portugal, and ran in our highly popular soccer games. The ads were delivered in real-time, and could be found on in-stadium billboards, and pitch-side hoardings.