For two weeks starting mid-November, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Home Entertainment, promoting the Season 8 DVD and Blu-Ray release of TV show ‘Dexter’

DIGA is the type of in-game advertising that can be served in real-time inside of Console and PC video games. Dynamic in-game ads are commonly featured on billboards, hoardings, and posters situated throughout virtual 3D urban and sports environments.

For those that don’t already know, Dexter is a critically acclaimed TV series, enjoying 8 successful seasons (96 episodes) between October 1, 2006, to September 22, 2013. The series centres around Dexter Morgan (Michael C. Hall), a blood spatter pattern analyst for ‘Miami Metro Police Department’ who also leads a secret life as a serial killer, hunting down criminals who have slipped through the cracks of justice. Dexter has received four straight Primetime Emmy Award nominations during it’s run.

Using our proprietary ad serving technology, we were able to geo-target the Dexter campaign (based on a gamer’s IP address) to the Australian market. Our network happens to have significant reach in the Australian market, with regards to both ad impression and unique gamers.

Working closely with Paramount’s media buying agency, MEC Australia, we delivered the campaign across six of our blockbuster PC video game titles. One of the campaign’s many strengths, was the fantastic banners developed by MEC’s creative team – the ad imagery and text were highly visible and prominent while being displayed on various billboards and hoardings within our network of games. This helped tremendously with raising brand awareness, and enabling gamers to have a much higher recall rate.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!: https://www.rapidfire.com/contact-us/