HomeBlogDisney Uses In-Game Advertising to Promote New Film ‘Thor: The Dark World’

Disney Uses In-Game Advertising to Promote New Film ‘Thor: The Dark World’

Starting October 24th, 2013 and running until November 3rd, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Walt Disney Studios, one of the most successful film companies in the World.

The campaign promoted the blockbuster film called ‘Thor: The Dark World’, which is scheduled for release on October 30th, 2013. The film is a sequel to the hit 2011 film titled ‘Thor’, and is the eighth instalment in the Marvel Cinematic Universe.

The in-game advertising campaign geo-targeted the Portuguese market, and was planned by our talented friends at Carat Portugal. It was decided that we’d deliver the campaign inside of our highly popular soccer video games, due to the extensive reach of this genre and its ability to resonate with Portuguese movie-goers.

Using our proprietary dynamic in-game advertising network, we were able to deliver the ads in real-time, and ensure the adherence of a strict time-sensitive delivery schedule.

As you can see from the above screenshot, the ads were situated throughout virtual soccer stadiums, on both billboards and pitch-side hoardings. All of which are locations that you’d expect to see advertisements while going to a real live soccer match, or while watching professional soccer on television.

To learn more about in-game advertising, or to start a campaign, feel free to reach out to us!:

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RapidFire operates the largest In-Game Advertising Network in the World, allowing Brands and Media Buyers to deliver real-time and scalable advertising inside of Console & Computer video games.