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RapidFire Launches In-Game Advertising Measurement and Reporting Interface

Dynamic In-Game Advertising that can now be tracked and reported on.

Vancouver, BC – June 29, 2012: RapidFire, a leading in-game advertising agency, announced today the launch of a new tool that provides fully-automated reporting and campaign analysis for dynamic in-game advertising campaigns.

The new interface that’s accessible site-wide, allows clients to login and easily pull campaign reports. The benefit being one centralized dashboard, that filters and compiles stats for all the types of dynamic in-game advertising (console, mobile, and flash).

The reporting provides simple, yet essential stats like impressions, clicks, and click-through rates (CTRs), which still isn’t a widespread offering amongst in-game advertising networks and companies.

“We’re in a new age of advertising where almost all forms of digital advertising is trackable, such as online advertising and social media for example”, says Jordan L. Howard, the 22 year old Founder and President. “As effective as in-game advertising is, one of the challenges that the industry has faced over the years is a lack of reporting capabilities. Our goal is to change this with our new system, and encourage future advertisers to jump onboard with in-game advertising”.

About RapidFire

RapidFire is a leading in-game advertising company, offering a variety of in-game ad services including dynamic in-game advertising, static in-game advertising, and advergames.

About Dynamic In-Game Advertising

Dynamic in-game advertising is a type of in-game advertising that can be delivered within console, mobile, or flash games. It’s popularly seen within Xbox 360 and PlayStation 3 games, taking the form of predetermined billboards that can be updated, changed or removed in real-time to easily accommodate time-sensitive advertising campaigns.

For more information about RapidFire’s in-game advertising services please visit:

http://www.rapidfire.com

 

Media Contact
Dave U.
(714) 408-7897

dave@rapidfire.com

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Outlining the Types of Video Game Advertising

The common misconception is that In-Game Advertising is a type of advertising all on its own, with just one price-point – which isn’t the case. There are a few different types of in-game advertising, and below we’ll outline each type. We won’t go over in-game advertising pricing and costs, but if that’s what you’re looking for, please go to this article.

Dynamic In-Game Advertising

Arguably the most popular type of in-game advertising is Dynamic In-Game Advertising. Dynamic In-Game Advertising is by far the easiest type of in-game advertising to launch and integrate into the game. The Advertisements get delivered on billboards, posters, bus-stops, etc, inside the gaming environment, and can be put into the game and/or removed at literally anytime by the game developer or advertising vendor. Dynamic In-Game Advertising requires gamers to have an internet connection (playing online), which explains why the ads can be added to or removed from the game. The specifications of dynamic in-game advertising is very similar to that of Online Advertising, often utilizing jpg/flash/gif banners in the sizes of 728×90, 160×600, 300×250, etc…

Dynamic In-Game Advertising can be integrated into games for the Xbox 360, PS3, Nintendo Wii, Mobile, and Online Games.

Static In-Game Advertising

Static In-Game Advertising is another type of in-game advertising, which is programmed directly into a game. It’s integrated into the storyline of a game, and is done so during the development of the game. It can be compared to product placement in movies or television, so once static in-game advertising is put into the game, it’s there to stay forever.

Preparing for Static In-Game Advertising isn’t so easy as sending over your company’s banners to the advertising vendor. It often requires the game developers to custom-build your product/brand into the game’s virtual environment. An example would be a skateboarder in a skateboarding game, wearing a certain brand of shoes throughout the entirety of the game. Or another example would be having a McDonald’s inside the same skateboarding game, and having the skateboarder interacting with the McDonald’s – perhaps riding around the store for example.

Similar to above, Static In-Game Advertisng can be integrated into games for the Xbox 360, PS3, Nintendo Wii, Mobile, and Online Games.

AdverGaming

Advergaming is the type of in-game advertising where fully function games are developed for the sole purpose of promoting a company, brand, or product. Advergaming is probably the most difficult to prepare for and launch, but can heavily pay-off if done well.

Advergames are great for companies who have the means to tie the advergame in with a promotion, or can promote the game via other advertising channels.

Advergames can be created for just about any gaming platform including consoles (Xbox 360, PS3, etc), mobile, online, and more.

 

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