RapidFire just wrapped up the Dynamic In-Game Advertising campaign, which promoted History Channel’s new show ‘Counting Cars’.
The campaign ran between February 15, 2013 – March 7, 2013, and we delivered the ads inside of racing and driving games for the Xbox 360 and PlayStation 3 consoles. We were also able to effectively geo-target the UK too, for the campaign.
[AFG_gallery id=’3′] With Dynamic In-Game Advertising, the ads take the form of billboards that can be implemented in real-time, inside the video game environment. It operates on a CPM (cost per one thousand impresisons) price model, and enjoys many of the same benefits of digital display advertising, such as geo-targeting, frequency capping, and campaign reporting.
Couting Cars is a reality TV show that chronicles the daily activities at Count’s Kustoms, an automobile restoration and customization company owned and operated by Danny Koker. In a format similar to American Restoration, the series follows Koker and his staff as they restore and modify classic automobiles and motorcycles, and also documents the occasional conflict among the cast members.
For more information, or to inquire about activating a similar Dynamic In-Game Advertising campaign, contact us at: http://www.rapidfire.com/contact-us