Media Buyer: Playwire Media
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting South Africa
Starting July 3rd, 2016 and running until September 30th, 2016, we ran the Dynamic In-Game Advertising campaign for Volkswagen, promoting the 2016 Volkswagen Golf Sport GTI.
The campaign geo-targeted South Africa, and ran across various racing, driving, and sports video games in our network. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video