Media Buyer: GameAds Poland
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Poland
Starting February 15th, 2016 and running until March 7th, 2016, we ran the Dynamic In-Game Advertising campaign for T-Mobile, highlighting their big promotion of ‘50% faster LTE wireless internet’.
The campaign geo-targeted Poland, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.