Advertiser: Smith & Forge
Media Buyer: Initiative USA
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting USA
Starting April 18th, 2016 and running until May 31st, 2016, we ran the Dynamic In-Game Advertising campaign for Smith & Forge, a recently launched Hard Cider brand that’s already being recognised as a leader in the industry.
The campaign was a brand awareness effort targeting gamers over 21, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video