Advertiser: Paramount Pictures / UIP
Media Buyer: MEC Singapore
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Singapore
Starting October 7th, 2016 and running until October 20th, 2016, we ran the Dynamic In-Game Advertising campaign for UIP, promoting the blockbuster film ‘Jack Reacher: Never Go Back’.
The campaign geo-targeted Singapore, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video