Advertiser: History Channel
Media Buyer: Goodstuff Communications
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting the UK
Starting February 15, 2013 and running until March 7th, 2013, we ran the Dynamic In-Game Advertising campaign for History Channel, a globally recognized US-based international satellite and cable TV channel owned by A&E Television Networks.
The campaign was promoting the new reality TV series “Counting Cars”. The campaign geo-targeted UK only, and ran in Racing and Driving games for the Xbox 360 and PlayStation 3 consoles.Campaign Video