Advertiser: Walt Disney Pictures / Pixar
Media Buyer: Havas Portugal
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting Portugal
Starting June 21st, 2016 and running until June 29th, 2016, we ran the Dynamic In-Game Advertising campaign for Disney, promoting the 2016 critically acclaimed animated film ‘Finding Dory’.
The campaign geo-targeted Portugal, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video